Kobe Roosens
The story of InnoFoot
The business that started as a side project about the one thing we love, football, has turned into one of the biggest in Belgium in the football shirts market. Here is a short timeline of everything we achieved and organized.
Start of InnoFoot
In November 2022, me and my friends, Dario and Thibaud, signed the papers to start InnoFoot, making sure that we bring our mission of ‘Football For All’ to the Belgian people by offering affordable football shirts as collector items and football clothing in general for really low prices. In early November, we launched our webshop.
Our first tournament
On the first of May, we had our first ‘pop-up’ at the football club “Ritterklub”. By showcasing our second-hand football clothing and collector items, people could enjoy their football tournament and could buy stuff they needed for themselves or their kids. This was our first tournament of many.
Pop-up store in Vilvoorde
In July 2024, we opened a pop-up store in the “START.huis” in Vilvoorde, Belgium. They gave us the chance to try and find out what it is like to run a physical shop, so we took it! We succeeded in letting people come from all over Belgium to our store by organizing nice events such as an “Anderlecht Day”, Discount Days, and others. It was a very nice year in the START.huis, building a loyal customer base and a great network.
The first football shirt market in Belgium
March 29 is one of the dates that we will always remember for InnoFoot. We organized the first-ever football shirt market in Belgium, with more than 15 collectors and exhibitors showcasing and selling their shirts. With over 1200 visitors and a big success, we knew that this was something we had to organize more, so a lot of football shirt markets are coming in the near future. Stay tuned!
Current office and pop-ups
Currently, we’re still in the START.huis with an office on the second floor. This is primarily for our stock and content creation. We try to organize a pop-up every month in one of the bigger Belgian cities, such as Antwerp, Mechelen, Leuven, Brussels, and more.
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